Loop Campaign
the campaign on location in Edmonton
Loop Phone Booths Ad Campaign
For a local ad campaign that would travel through the city of Edmonton and invite potential customers inside a staged truck, I composed the interior, created a big decal for the outside of the truck to advertise the happening and built a big circular acoustic panel.
For a local ad campaign that would travel through the city of Edmonton and invite potential customers inside a staged truck, I composed the interior, created a big decal for the outside of the truck to advertise the happening and built a big circular acoustic panel.
the interior of the truck featuring our phone booth
the decal I created for this campaign
Loop Catalog
Art direction catalog
In preparation for the new catalog, I oversaw the work of the graphic designer and directed them in accordance with our ad campaigns and presentation for the following trade show.
Creative direction photo shoot and Neocon show boothI was responsible for planning and staging the photos we would take for our new catalog in advance of the biggest trade show for office furniture.
These photos were picked up by Architectural Digest, Interior Design Magazine and Archiproducts.
Preparing for Loop's first presentation at the Chicago Neocon 2019,
I conceptualized and planned out our show booth and built several parts in advance to be assembled at site.
I conceptualized and planned out our show booth and built several parts in advance to be assembled at site.
Thesis Layout Ilumask
